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The S Word
I wish you well on the book. Is the info on Amazon yet? I want to make sure its in my (every growing) wish list.
Kinds Regards
Part of what educational books should do is present insights which otherwise might have been missed. The modern corporation, unfortunately, is not so different from the Communist state. This is an idea Havel explored. On many levels, I think, the quote is brilliant.
Andy
These technologies do appeal to the innovators in your organization who reject status-quo, and run screaming from fundamentalism in the enterprise. They rarely appeal to people who have all the answers.
The 1st quote is necessary to help people understand who to enroll, enable and energize with emergent patterns and how to deal with the objections that will undoubtedly arise as you begin the powerful conversations that the 2nd quote describes.
There are several stylistic issues here. And since you asked for it, I will elaborate:
Paragraph 1 is not readable. Long sentences. Too many quotes and punctuation marks. Too many unpronounceable names. Content-wise, I am not even sure if I want to take Enterprise 2.0 advice from a former Czech President.
I would in stead lay out a challenge to the reader in plain words - decide whether they want to embrace communities and what it implies - a questioning mind set. Or do they simply want easy straightforward answers.
You might think of providing the reader with a link to this blog as a way of keeping your "conversation" with the reader going.
The book, after all is an Enterprise 1.0 means of communication, even if the best books engage us in an author-reader dialogue. This blog and forum enable an Enterprise 2.0 means of continuing discussion of the issues you raise.
Anyway, I personally believe that your final two paragraphs are an excellent choice for a wrap up section on enterprise 2.0
Andrew - simple, true , and can be used in the enterprise as well as for the individual.
Looking forward to the book!
Peter
But Enterprise 2.0 can provide answers and those of us who have been instructed to "make it so!" look to the ways we can functionally provide answers to the problems of people who work virtually around the world. People who need the support and development that a shared community can give. People who want input to their ideas to take them far beyond where an isolated mind would commonly go without the interaction that the old fashioned workplace provided.
Enterprise 2.0 can backfill for our loss of that community and provide a new wide vista that only voices from far beyond our previous scope can provide. But it has to be a vehicle that helps find answers, not one that just distracts us with it's confusing tag clouds and contextless ratings. The toys of 2.0 need to evolve to the tools of 2.1 and then E2.0 will be about answers.
Fix the first paragraph, it's cute but mindless. ;-P
As someone coming to the end of a one-year development and sustained roll-out of a heavily socially-moderated "web 2.0" intranet at a mid-size financial services firm, Havel's quote resonates. Assuming the preceding work does not already frame the issue, I think Eric's observation is important, however. The quote touches on the prismatic quality of post-modern information exchange, where there is usually not an absolute truth and those who collaborate under such circumstances can often find their work undone by all manner of "Catch-22" like absurdities.
I like the quote because I think it captures that dilemma. But I don't think you adequately accommodate or describe that. Again, perhaps the book as a whole has already accomplished it.
I've been reading the blog for a long while; look forward to the book!
"I'm not building a game. I'm building a new country."
I like this because:
1. It's short & memorable (as best quotes are).
2. It illustrates the magnitude of change that E2.0 can deliver.
3. It hints at the crossover capabilities of Web 2.0 tools into the enterprise. I.e., don't dismiss these tools as "toys" -- they can provide the foundation for an entirely new form of social interaction that will eventually work its ways into more "serious" interaction like work and government. (Businesses & governments use Second Life for "real" work now.)
Looking forward to hearing more about your book, and thanks for the opportunity to comment. :-)
As for other authors... I've often talked about the ideas of Jim Collins (Made to Last, Good to Great). I don't have the exact quotations readily available. But I've taken this piece out of one my most 'popular' postings around how participation rates/adoption rates are not good sole measures of success when it comes to e2.0.
http://rexsthoughtspot.blogspot.com/2008/04/5-s...
"Jim explains that the role of leadership is NOT to motivate. If you have to motivate and convince people to do something, you're already starting in a bad position. Instead, if you have the right people and the right opportunity they will be "self-motivated". The role of leadership then becomes making sure you don't let people become "de-motivated". Jim goes on to explain the importance of making sure you find the right people. But how do you do this?
One way is to leverage the power of self-organization. For example, we run on-line "jam" sessions and invite 1000's of people to participate. Not everyone will, but those that do tend to be "passionate" and willing to take on accountability. And those concepts that rise to the top tend to be well thought through. The point... Even if you only have 10% participation. It's likely that the 10% you want!"
I am not sure if it's suitable for the flow of your book but I thought I'd share.
Cheers, Rex
Good luck with the book.
I feel this proposed ending highlights the difference in approach between you and I, as far as attempting to introduce social software to the enterprise is concerned. You are painting a picture of some sort of collegiate nirvana, which might be common in universities but IME is rare in corporations. I'm afraid I believe this will always be so, and that if social software is to find a place in corporations it will need to be for reasons other than the ones you give. Sorry to be such a sceptic. I do really wish corporations could have the openness you seek. But I just don't see it happening anytime soon.
Secondly, the targeted audience looks like professionals, may be decision makers of organizations. They might be not very well aware of the benefits of social softwares. It should add more taste and making it easy understanding author's message.
http://jesserwilson.wordpress.com/2008/08/21/ha...
An an MBA, an analyst and IT Manager (but graduate of UVA's liberal arts program), I ought to know!
This focus on conversation is Web or E 2.0 greatest strengths: to enable a continuing broad and diverse conversation through transparency and serendipitous interaction.