DISQUS

Andrew McAfee's Blog: How I Learned to Stop Worrying and Love Email

  • John · 2 months ago
    I really do appreciate the points you've made here. I am a proponent of social media in the enterprise, but the overwhelming majority of my work today happens through email...that isn't going to change any time soon.

    I would go a bit further in your assertion that "[email] is collaboration technology of choice for lots of knowledge workers..". Let's be honest with ourselves, email is the collaboration technology of choice for MOST knowledge workers...and not just the older ones.
  • Johan Van Hoye · 2 months ago
    I would agree there are many use cases for email that are simply unbeatable; but at the same time email has also been (mis?)used as just the only thing that was available for some scenarios that Enterprise 2.0 apps can do a better job at. Examples include collaboration on (large) files with centralized version management, group addresses where incoming requests have to be dispatched and responded to, audit trail, etc. and it is indeed possible that in a consultancy environment these are not primary drivers.

    We are for instance trying to create a better user experience around (currently email based) processes that follow a designated (or free) workflow. Thanks for checking us out at http://flowr.cloudapp.net !
  • Daniel J. Pritchett · 2 months ago
    You are spot on about the pointlessness of trying to kill email. The best we can do is try to bring alternatives up to the same level of usefulness as email.

    Email is really a glue technology and the best way for aspiring E2.0 toolsets to catch on is to embrace it rather than attempting to replace it. Your DISQUS comment stream here is a great example: Leave one comment on the web, receive replies (and respond to them) via email.

    I tried to distill all of my blog posts about our love-hate relationship with email into my latest presentation, specifically starting on slide # 11. I'd love it if you and your readers could give me some critique.
  • driessen · 2 months ago
    Ah, more comments while I was commenting! Agree with you, Daniel! Email is good at mending broken business processes.
  • Daniel J. Pritchett · 2 months ago
    Samuel, I like the quote from your link here but I disagree with the accompanying analysis:
    "Because business processes don't have a system to translate them into practice, we spend more than a quarter of our day emailing about the exceptions to the business process rules."
    Email is great for generating alerts to notify us of exceptions or incoming messages. My only quibble is that an email alert works better if it contains a link to the web application that hosts the exception information or the discussion (like say a Twitter DM notification email) instead of putting the information into the email and nowhere else.

    Email as an alert system is great, email as a standalone internal communications network causes headaches.
  • driessen · 2 months ago
    Agree! That quote isn't mine, to be clear. Yes, I get more emails with links to platforms I participate in, then emails from colleagues!
  • driessen · 2 months ago
    Hmm, surprisingly there are no comments yet... Great post! I don't think you're missing anything. The research I've done in the past shows email is the habitat of a knowledge worker. (Refer to paper by Ducheneaut & Bellotti, "Email as a habitat".) For us this implied new tools have to integrate with email in some way, preferably very tightly. I know this is difficult, but we found this is one of the way knowledge workers will use new tools and functionality. Just see how many people are reading their feeds from Outlook. In this sense I think the way MS is integrating Outlook, Office and Sharepoint is very smart. Posterous is seemingly also relating to this, by supporting users to update their lifestream right from their email.
    But I do think things are shifting. And all the new (social) tools are slowly teaching us we should and can think which platform is best to share our info. For me this means - and I think this is the point that Luis Suarez is making over and over again - to use email for what it's good at and do the rest elsewhere. So, let's learn to love email for what it's good at, indeed!
  • alyssa · 2 months ago
    Email can be great if used the right way, you can use an autoresponder service to collect your customers and prospects email addresses to stay in touch with them and increase your revenues.
  • Atle Iversen · 2 months ago
    e-mail is a GREAT tool, and is certainly the best tool for some uses.

    However, e-mail is being misused, and this is increasingly leading to "e-mail overload". Social media like IM, Twitter, Blogs and Wikis are different tools that should be used instead of e-mail for certain use-cases, and thereby reduce the "abuse" of e-mail.

    My 2 cents:
    - http://www.ppcsoft.com/blog/social-media.asp
  • digiphile · 2 months ago
    I'll echo other commenters, both here and elsewhere on the Web, in praising the post. You've delved back into how organizations through collaborate through technology, focusing on what works and where the pain points are.

    There are any number of the latter. I tend to be most irked when knowledge or important messages simply disappear into archives, where they can't be found by authers, linked to or otherwise referenced, at least not in the standard enterprise suites in most organizations. As @driessen points out, there's integration coming through the efforts of many collaborative software makers between email, knowledge management and social messaging platforms -- but often it can be spectacularly "fatty," which is to say rife with bacn. Notification spam is a miserable outcome.

    As ESSPs mature, perhaps that will get better. I know email is still going to stick around but there are so many good business reasons to get the conversations out of there and into persistent storage...but you made that point quite effectively already.

    Does email need to go? I don't see it happening for many years, at least until the integration issues are massaged away and the generations that grew up in the inbox get acclimated to persistent social messaging instead. Given that, maybe it's better to declare a truce and focus on integrating the original killer app into the new enterprise landscape.
  • Will Dearman · 2 months ago
    I could not agree more with your analysis and wanted to share one of my experiences from several years ago (2006-ish):

    I was an entry level knowledge worker at a large multinational bank. I had specific duties related to analysis, but in a general sense I was the person that made sure everything was implemented as we contemplated in credit meetings. Over time I collected a large number of solutions, work-arounds and explanations, which I kept filed in my email box to refer to periodically as needed. After a year and a half I realized the IT department automatically purged all messages over six months old. After losing many of the most useful tips from my first few months I searched for ways to avoid losing this knowledge (aside from printing everything -- which, sadly, many did) and keeping it searchable, but found none. Automated policies kept us from storing .msg and .pst files on the network (both formats are used by Outlook to store messages) and no wiki or collaboration options existed.

    It saddened me because I knew that the questions I asked in the beginning are the questions that everyone asks. And the fact that everyone asks the same questions in the beginning contributes to the anti-junior-employee mentality that many mid-level to senior employees exhibited. Further, so much productivity is lost all around when the same questions have to be asked again or when tasks are done incorrectly. It would have been an easy situation to improve.

    I finally conceded to the norm and prepared a static 50 page word document with much of what I learned and shared it with a few peers. It eventually made its way to our managers who promoted it to a committee they had. It remained in committee for about 11 months before then being distributed (in its original Word document form), with what was by then outdated information. I left the bank soon after, but the last I heard was that a committee was discussing if it should be linked to from an intranet page of internal resources.
  • itsinsider · 2 months ago
    Maybe what we need to evolve to is the correct time and place for email. Hey, I actually love gmail, to be honest. But I reject your suggestion that those of us who have become accustomed to the most expeditious use of email must bow to those in authority who refuse to learn new tools (and slow down our productivity). That's harsh, I know, but the reality is-- there are more efficient, more productive ways of working that happen to involve the 2.0 practices we've assimilated into our work life that, yes, don't include email.

    There's a larger discussion around this topic focused on evolving communication/collaboration patterns-- similar to your example with voicemail. But srsly, we need more folks in authority (cough, cough) to explain to the non-converted the who/when/why/where and how these changes should be adopted for the benefit of everyone involved. And perhaps accelerate that rate of change. I realize that's what you're attempting to do here, but (ouch) please don't perpetuate the resistance to change. Or, I will ask Mr. Trump to start following you on Twitter. :-)
  • Oliver Graham · 2 months ago
    A friend is trying to sell a "collaboration" product (documents, email, WebEx).

    So far it's not flying off the shelf.
  • Esteban Kolsky · 2 months ago
    So I guess it is up to me to be one of the dissenting voices here. I am just going to quote Henry Ford (I believe, and paraphrase) when he said that if you asked people at the time of the model F what they would prefer to have in a car they would have said a faster horse.

    What collaboration tool do you want to have that will make it easier to capture and reuse knowledge? A bigger mailbox?

    Email must die for progress to take over. All that email did was replace voicemails with unlimited time, written voicemails. For me to collaborate with you via email, or to solicit your opinion as we are doing in this post, I'd have to know who you are and where to find you. And then hope it would have reached you, that you would have read it, that you would think and answer was appropriate, that you had the time... you get the idea. Is not only the place where knowledge goes to die, it is the place where productivity goes to die.

    Loose the email, save the world (man, I am on a roll with cliches today)
  • Esteban Kolsky · 2 months ago
    So I guess it is up to me to be one of the dissenting voices here. I am just going to quote Henry Ford (I believe, and paraphrase) when he said that if you asked people at the time of the model F what they would prefer to have in a car they would have said a faster horse.

    What collaboration tool do you want to have that will make it easier to capture and reuse knowledge? A bigger mailbox?

    Email must die for progress to take over. All that email did was replace voicemails with unlimited time, written voicemails. For me to collaborate with you via email, or to solicit your opinion as we are doing in this post, I'd have to know who you are and where to find you. And then hope it would have reached you, that you would have read it, that you would think and answer was appropriate, that you had the time... you get the idea. Is not only the place where knowledge goes to die, it is the place where productivity goes to die.

    Loose the email, save the world (man, I am on a roll with cliches today)
  • Stuart McRae · 2 months ago
    Great analysis. I would add that ubiquitous mobile access to e-mail, online/offline & from a pc/browser/mobile device, gives it an edge over many of the alternatives today.

    My conclusion in something we already knew - new technologies/approaches normally shine first in new application domains and only after they have proven themselves do they start to take over some of the roles, and there are some aspects of e-mail that would fit into an overall integrated tool set (e.g. push of non-time sensitive messages and private, point to point conversations that are not real time).

    In other areas, if there is an alternative that is as functional, and has had the time to mature, and delivers a better experience, then people will slowly gravitate to it (and, as Amara's Law states, it will happen more slowly than we expect, but will have a bigger long term impact).

    Right now, many of those alternatives have not matured enough to tempt most people away from e-mail, but do have differentiators - in terms of open sharing and immediacy and the simple fact that, as they are being applied in a limited domain by a limited set of people they are not overloaded. They have challenges to address before they can reach the level of ubiquity of e-mail though - like the number of "places" you typically have to go to keep up to date.

    The fact that it provides "one inbox" where you can organsie my activities is still, to me, the greatest attraction of e-mail - and the biggest obstacle to adoption of the alternatives (which must, immediately, add a second place to look - and often more than one more). Feedreaders are a good attempt to limit you to a single second place, but don't seem universal - not coping well with wikis, twitter, etc.

    I'll be really interested to hear of your experiences with Google Wave (I'd be communicating with you, but no one has favoured me with an invite yet). Specifically I would love to know what its "new value proposition" that other tools can't offer - because it needs that to get it kick started before it can replace established tools.
  • Tobi Baur · 2 months ago
    I agree with your analysis, though I must admit I was not aware of a discussion e-mail vs ESSPs.

    Every succesful social platform I am aware of has a direct messaging service, which is the essential function of e-mail. There is always a need for one-to-one private messaging, in private life and especially in the more politically charged business life.

    Yes, it would be better to replace attachements with links. hold chats in a chat client, use a wiki or similar collaboration platform instead of chain-e-mails,use a blog or microblogging tool for broadcasting instead of CC-overkills, etc. However, the reason why e-mail is so powerful I believe is that it is the only one-stop solution where you can seamlessly fulfill all of these tasks.

    Therefore, I believe ESSPs should not aim to replace e-mail, but rather need to integrate it and aim to become the one-stop solution that e-mail clients currently represent. As has been said below, I believe that MS is on a very good way with its integration of Sharepoint, Office and Outlook!
  • Gretchen Heldmann · 2 months ago
    I just keep trying. I keep inviting my colleagues (all older than me; I'm 25) to use Doodle, Google Docs, etc but I know that email is the fall-back. I have turned some folks on to the benefits of these services for collaboration purposes, so it's just a work in progress to me, to get folks to use them. I always offer to help train them, and I'm a pretty patient teacher. Maybe I'm lucky, or maybe I work with very open-minded people, but I haven't found any huge roadblocks to using better collaborative tools. The key I think is offering to teach people how to use it without being arrogant, and to be patient.
  • DaveScouller · 2 months ago
    Nice posting on some of the challenges that the enterprises face today. Often I am asked about the modern office with no email and web 2.0 capabilities, but as you stated it breaks when someone reverts to the traditional (should I call it that?) tool that is email. Email compliments such a vast number of other tools in the ether and as the older ones of us in the workforce retire we will see email used more for a notification channel and less of a medium to exchange content. With distributed teams there is a great deal of value in the ESSP's being used for collaborative activities. As tools provide federated capabilities where organisational boundaries are overcome with the correct security policies implemented we may have more cooperative style enterprises emerge, but only time will tell....
  • Andrew Filev · 2 months ago
    Good thinking. Let me add my own slightly different, but coherent view on this.

    In the software world, it's norm for companies to release products that're "backwards compatible". You get a new version of Windows, you suppose your existing software to work on it.

    If you take a broader view, it's quite logical for new software to support not only existing programming protocols, but existing "human-computer" protocols as well. Many business folks live in Outlook. Email is the backbone of business communications. It's the fact of life. Fighting with it by trying to replace it overnight is pointless not only because it's impossible, but also because it ignores _the opportunity_.

    Let me give a couple of examples, one from my own practice and another from IDEO talk:
    1) IDEO initially had adoption problems with their internal social platform. They took many steps to fix those problems, and one of the important ones that helped was leveraging internal email newsletter to boost awareness and usage of the social platform.
    2) I had long ago seen disconnect between email and project management software http://www.wrike.com/projectmanagement/03/25/20...
    We came with a creative way to solve that disconnect and it helped us grow fast. Not only that, but integration with email immediately gave our web app both mobile, offline and API access as a by-side effect. It also gave us access to the information that users otherwise would be lazy to enter into the system.

    Now, this is not only theoretical musings and self-praise. Here's a practical example. I'm a big believer in ideas behind Google Wave. The problem I see today is that email integration should have been their _first_ priority. I know they will essentially get to that part, but it's so sad to see that they aren't anywhere near there yet.

    Again, thanks for the great post. No disagreement here, just wanted to add my 2 cents.
  • Jacob Saaby Nielsen · 2 months ago
    I respectfully disagree Mr. McAfee.

    Email is great for knowledge transport. But as soon as that knowledge needs to be persisted and/or shared, email fails horribly.

    And therein lies the E2.0 frontal assault. People need to wake up and realize that email is good for something, but a very specific something.
  • Dennis D. McDonald · 2 months ago
    Jeez, I hope the acronym ESSP doesn't catch on. Explaining what that means to someone clinging to email with his or her cold dead fingers ain't gonna be fun!
  • bmagierski · 2 months ago
    Andy - great post and I mostly agree with you, but also agree with Susan (itsinsider above) that we should not just bow to email b/c the existing leadership defaults to it.

    I agree with Daniel P above that email needs to be embraced as part of e2.0. In fact, taking it a step further, those that figure out how to effectively embrace email will enable e2.0 to flourish.

    I see two important uses for email - (1) It can be a UI into e2.0 (for some it will be THE UI), and again agree with Daniel that embedded links and media will be critical; being the UI means support for post and reply functionality via email. and (2) it should be an effective notification vehicle (which it is in any viable e2.0 technology today already).

    BTW - took you up on connecting on Google Wave ... looking forward to Wave's promise.
  • johnnielson · 2 months ago
    at frank, we say "you can't optimize a 2.0 business with a 1.0 mindset," and narrow-mindedly clinging to email sure smacks of that attitude – not that I don't get caught managing projects through email myself! surrounded by the tools, knowledge and promise of 2.0 tech, about eight members of our team crashed through a website launch yesterday using email + texting to update, share, edit, approve, tweak, brainstorm and finally go live with the new site. we made it. but we're all healing from a traumatic experience this morning.

    as the senior guy on the project, I saw the inefficiencies, stress, major chances for error, creative suboptimization, laziness and plain stupidity of jamming this project through via email. but we had a deadline. we were moving fast. "it would all be over soon," we told ourselves. and we kept pushing – the madness, that is!

    we get it, so on monday we're meeting to analyze how the hell we got into that mess and to hopefully re-commit to using all of our 2.0 smarts in the future ... which to me means taking a step back and reviewing the human components of our process: project leadership, personal accountabilities, our overall flow itself.

    I'm all about inspiring sr. mngmnt about 2.0 through above-the-line, positive benefits. but maybe I should document the chaos we went through to help them see the tremendous waste and team demoralization of our email ordeal. that they might get. it sure lit a new fire under my butt to get our 2.0 act together!
  • G. Lance Strzok · 2 months ago
    Andy,

    I am living the truce with email, but I do think that email will act like a ball and chain on moving toward what could be, and what I think we agree will eventually be.

    I think that the mindset for email should be as one to be used as a private communications path, with suggested replacement when possible with private chat and private messaging within chat for asynchronous discussion.

    I think one thing we could do to move willing organizations toward limiting email and moving in the direction of other tools would be to disable attachments within email. Replacing them with links to documents in a document management system that is optimized for the media being linked too, (be it images, documents, video etc...). There are some added side benefits to this decision, reduction of the number of the same documents and the associated confusion over updates versions, and changes.

    A follow on move may be to declare that email will begin to be indexed and made searchable/discoverable unless it is flagged as personal and private. Encouraging employees to use private chat and chat messages for most of the personal exchanges that take place. This would enable us to start to use the email text strings (now without actual documents embedded). Maybe then email might not be where knowledge goes to die as you so appropriately put it. These emails (now text files) can indexed along with chat room logs (non private) and other text tools as well.

    The other uses of email would eventually need to be replaced with arguably better tools as well. Take for example the task list function, or the integrated calendar, meeting makers and the rest of the functionality we have come to love. Until we can point to a better solution in those areas as well, this is going to continue to be an uphill battle.

    Then there are the customers and clients, we can change our internal methods and processes, but what about how we interact with our customers?
  • Kishor Desai · 2 months ago
    Dear Andrew, Thank you for the pragmatic analysis.

    E-mail and ESSPs both have their own usefulness. I feel, E-mail is for communication while ESSPs are for collaboration.

    E-mail works best when there is a simple need of communicating with someone or send message to a large number of people at once (like Office memos, Announcements etc.,). It is very hard to miss an e-mail and hence the message it carries. It can also be a very effective tool to get answers/information from someone you already know. It still remains one of the most successful Internet applications. E-mail is of utility value.

    Whereas, ESSPs, by their very design, lend themselves more natrurally to human interactions than e-mails. They allow people to stay in touch, establish and maintain relationships in more natural ways than e-mails. They help find solutions from even 'unknown' sources, tap onto the collective intelligence of communities. They also align and enable today's business models where enterprises work/collaborate with number of globally distributed partrners, vendors and employees to deliver projects or solve problems (this scale just cannot be met only by e-mails).

    Note: Just imagine doing what we are doing right now (reading, responding and learning from this Blog, all at the same time) with e-mails!
  • David Sims · 2 months ago
    As Stuart McRae points out, for mobile professionals nothing can come close to email. Most ESSP environments and tools are aimed squarely at the laptop/desktop -- which is great if you spend most of your time at a desk. As Andy's anecdote makes clear, it doesn't matter if 9 of the 10 team members are sitting comfortably at a desk: in almost any organization, the top folks are likely to be taking the information in and passing new information on while they're in a cab, a queue, or an elevator. The bridge between the two environments would have an email interface, but be archived and searchable by the group. ListServ 2.0, anyone?
  • billfrench · 1 month ago
    Great article Andrew. Ironically, I coined that phrase in 1999 while presenting to the Australian Computing Society, about three blocks from the offices of the Google Wave team.

    I would urge everyone reading and commenting in this thread to experiment with Gist (http://gist.com).