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The S Word
Your positive definition is thought provoking, but I'm less satisfied with it and hope here to contribute to clarification.
You appear to be drawing on the concept of "emergence" common in artificial intelligence and the philosophy of mind - a system has "emergent properties" when it exhibits complex forms which result from numerous simple operations.
Is this "emergence" a central signature of "2.0" communication? From Wikis we certainly sometimes arrive at highly sophisticated results (e.g. Wikipedia pages) which can appear to have been perfectly conceived as coherent unities even though they have emerged from many much simpler disordered and disconnected actions and interactions (e.g. typo corrections). But are there other examples, beyond Wikis? Does blogging have this? Perhaps we can say that individual blogs are the "simple" and the global conversations are the complex, "emergent" aspect?
Your definition of "emergent" joins the AI/philosophical concept with properties of the software used ("freeform"), but in the four points you give under "freeform", if I've understood you right, three appear to be more about the individual's freedom than about the software - they aren't forced to use the software ("optional"); there's no workflow restricting what they're allowed to do; "egalitarian" must also be something to do with the social context in which the software is used, rather than the software itself. Only the final one "accepting of different kinds of data" seems really to be a property of the software.
Software forms are clearly crucial for "2.0", but perhaps you need to disentangle something about the changing organisational contexts of use?
And I guess I'd take issue with co-opting the word "platform". If I were to pick a word that meets your definition, it would be "knowledgebase". Perhaps knowledgebases seem too static or "1.0" right now, but that's really what you're building when you enable an army of publishers.
Overall, though, do I believe that future Enterprise architecture will include socially-constructed, emergent, freeform knowledgebases? You bet! I look forward to seeing more discussion about this kind of "Enterprise 2.0" and have been writing a lot about it on my blog as well (specifically, regarding the enterprise tagging article you mentioned.)
I have a question.
SNS(Social Networking Service) for enterprise can become Enterprise 2.0 tools?
Intranet SNS can be visible of office workers relation, so I hope it will become an accelerator for emergent.
In addition to your recent addition of "network effects" after the Fast Forward conference (http://blog.hbs.edu/faculty/amcafee/index.php/f... ), I believe there is one more element that is being assumed: trust . If the organization in unable/unwilling to solve the "cooperation problem" - as described by James Surowiecki in The Wisdom of Crowds - then these technologies could amplify problems rather than solutions.
I've expanded on this theme here: [Manual trackback]:
http://blog.softwareabstractions.com/the_softwa...
Do you agree? Or is trust and mutual cooperation (based on enlightened self-interest) assumed to be a given?
1. not just use within a company but with its stakeholder inside or outside the company, and
2. not just 'social software' but 'social software platforms.'
I like #1 as a useful extension, but it points to something potentially problematic about the term "Enterprise 2.0" itself. Your new usage here raises the question whether it is the enterprise, the enterprise *software*, or the enterprise *practice* that is *2.0.*
Suppose a company uses blogs to communicate with customers but makes no use of them internally or for partner relations or collaboration. Is the company, as it were, an "Enterprise 2.0?" I don't think so. The software qualifies -- almost by definition. And the practice does too (although this is an empirical question and depends on *how* blogs are used to relate to customers).
Your new definition highlights an ambiguity in the term. Clearly, we mean to point to a change in an enterprise with this term. The first extension of your definition points out that this is a difficult thing to do.
Your second change -- adding the word 'platform' -- almost seems to be motivated by this new problem. I.e. only if an organization adopts social software *as a platform* will we agree that it is "Enterprise 2.0." "As a platform" seems to indicate a system-level (and maybe even system-wide) adoption, and this may be in conflict with the first extension you have made, where cases are connected by "or" not "and."
I wonder whether things aren't getting complicated enough these days to call for a more stringent, less ostensive definition in which "Enterprise 2.0" refers to a change in *a way of doing business* that is instantiated by the use of some or all of the SLATES platform.
But, what is that change? How do we define it? I.e. here we have the problem rearing its head ab novo: what is "Enterprise 2.0"!?
Open
On Demand
Short time-to-market cycles
Is what Enterprise 2.0 is.
Your examples of what is Not Enterprise 2.0 is something I would like to differ on.
Let me discuss them in the grouping that you have listed.
1. Wikipedia, YouTube, Flickr, MySpace, etc.
A knife is a knife is a knife, it can be used to stab someone, it can be used to cut veggies and meat and it can be used by artists to create masterpieces of carvings. Same reasoning here, the technology behind Wikipedia, YouTube etc can and is already being utilized by businesses for social interactions with their customers. Currently the more pronounced usage would be the adaptations of Wiki for businesses to support and interact with customers, this is extremely useful in the technical support dept of an Enterprise.
YouTube is being used by companies to promote their products. Ever seen Steve Jobs promoting his launch of Ipods on the YouTube? This is one of the many of such companies, big or small utilizing this technology to interact with the customers and potential customers.
The rest for eg myspace, facebook etc are being used by companies to group their customers together as a community to enhance the feeling of belonging so as to further secure customers' loyalties.
2. Most corporate Intranets today.
I would agree that this is definitely not Enterprise 2.0 But, I repeat the word But, with suitable connections to the Internet, the Intranet of a company can play a role in social interactions of the company. Though I have not seen too many of such instances yet. Security and data security would be a concern at the moment.
3. Groupware and information portals.
Groupware incorporates collaboration tools which can help in social interactions within the companies but are yet to be fully utilized for Enterprise 2.0 but Information Portals definitely is or can be an Enterprise 2.0 tool. A portal with a forum, feedback, blog etc integrated would be extremely useful for interactions between enterprises and their clients.
4. Email and 'classic' instant messaging
I would agree that these are definitely not Enterprise 2.0.
Above are my humble observations, I stand to be corrected.
how could connection problems between corporations be solved?..
also i got to say MK Taxi is a great ability
Dr. McAfee’s revised of Enterprise 2.0 provides interesting insight into his view of Enterprise 2.0. As he is the author of the term, “Enterprise 2.0”, everyone else can only choose to agree or disagree with his authentic revised definition.
Andrew gives examples of E2.0 and examples of whatÂ’s not E2.0 and hereÂ’s whatÂ’s NOT Examples of Enterprise 2.0:
•Wikipedia, YouTube, Flickr, MySpace, etc. These are for individuals on the Web, not companies. Some companies use sites like YouTube for viral and stealth marketing, but let's explicitly put these activities outside our definition of Enterprise 2.0.
•Most corporate Intranets today. As discussed earlier, they're not emergent.
•Groupware and information portals. Again, these tools don't facilitate emergence, although this may be starting to change. Groupware and portals also seem to be less freeform than the Web 2.0 technologies now starting to penetrate the firewall.
•Email and 'classic' instant messaging, because transmissions aren't globally visible or persistent. Some messaging technologies do ensure that contributions are persistent.
For me, most interesting are the 3rd and 4th bullet points because they exclude most legacy Groupware applications which many vendors are trying to throw into the Enterprise 2.0 bucket simply to take advantage of the buzz. This mislabeling of products does themselves, their customers and the technology industry a disservice and creates unnecessary and pointless market confusion.
Firstly, the vendors do themselves a disservice because rather than trying to reposition existing products they should continue to invest in R&D; and innovation to create new products that are authentically Enterprise 2.0 compliant.
Secondly, their customers are being disserviced because theyÂ’re being misguided by trusted vendors with products that wonÂ’t deliver the potential benefits of authentic social computing and being sold propositions that wonÂ’t stand the test of time.
Thirdly, the technology industry is being disserviced because we are on the cusp of a new era in computing – the Social Computing Era and we, the technology industry should be doing everything we can to accelerate its adoption because its evolution unleash the untapped resource of social collaboration within organizations which is the catalyst for the emergence of the information economy where, as Steve Jurvetson predicts the market trend where value of information traded will outstrip to value of physical goods traded. More importantly, this market is the realization of a more balanced lifestyle for the knowledge worker and their families. The flattening and erosion of non-value-adding corporate hierarchies, dismantling of non-value-adding tiers of middle management and the creation of an economy based on the value creation of knowledge transfer on a just-in-time basis.
Thanks..
So, workspaces have to have permissions - but that creates barriers for cross-linking, social tagging, unified feeds and search. That causes Enterprise 2.0 Silos that behave like Web 2.0 micro-sites but, in the greater context, don't behave like it.
In Enterprise 2.0 and the Importance of Silo Smashing, I talk in detail about the two kinds of silos, content types and workspaces, and point the ways that Traction TeamPage solves these problems today. See: http://traction.tractionsoftware.com/traction/p...
In my view Enterprise 2.0 is connecting people,process,systems in a much more collaborative way by using Web 2.0,Socials networking tools ,Mash up apps etc so that information workers,Business managers access to right information at right time by using inter connected web apps,tools,even including devices which will increase the productivity, increase the innovation pieces and agility.
Thanks and Regards,
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Enterprise 2.0 is the emergent use of social software platforms within companies, or between companies and their partners or customers.
But - you need to define social software or point to a definition (Clay's perhaps?).
Finally - Enterprise 2.0 is a "how used" not "what is" discussion. The effort to define what is or is not Enterprise 2.0 is circular and does not solve anything. You can use portals for instance in emergent ways. You can also use groupware in emergent ways. You can use blogs in non-emergent ways. You can use wikis in non-emergent ways. It's not about the tooling (what is) but about the patterns (how used). I would like to see more thought and completeness in that regard.
Inspired by the definition above, but turned around to accommodate my views on technology, I will use the following for the time being: “Enterprise 2.0 is the emergence of new social relationships within companies, or between companies and their competitors, partners or customers, facilitated by social software”.
Finally, it also strikes me that Wikipedia has no entry for Enterprise 2.0 -- it simply redirects to Enterprise Social Software, which would equate the software with the enterprise!? Dangerous thinking...
Ati Suwanto
Head Library Science Department Of Diponegoro University
http://weblog.tomgraves.org/index.php/2009/08/1...
and
http://www.thecontenteconomy.com/2009/08/why-mc...
they says that your definition is not mentioned about people aspect its solely about software, what do you say about that?
or do you have updated your definition in your coming book?
How about ERP like traditional SAP, Oracle? Are they in the definition of Enterprise 2.0?
Tks
Tina